However, a surprising competitor is now giving fashion industry icons a run for their money, with some major brands like ASOS seeing profits dropping as much as 87%. Resale stores and secondhand clothing is becoming increasingly popular worldwide as people demand more environmentally- and economically-friendly ways to shop for clothes. If current trends continue, resale stores are likely to put the fast fashion industry in a precarious spot for years to come.
Causes Of ConsumptionWhile it might be easy for many to suggest the general population simply cut back on consumption, sometimes it's not quite so simple. There are many reasons for consumption to still be necessary when it comes to clothing. Most clothing, no matter how durable, isn't designed to last forever. Even fishing waders only have a lifespan of up to 3 years with moderate wear and care. When these items fall apart, they'll need to be replaced, which necessitates buying new clothing. It might be possible to reduce consumption in the fashion industry slightly, but no clothing is built to last forever.
However, most people don't wait until their clothing is falling apart to replace it. With the internet and modern technology, styles are moving in and out of fashion faster than ever. Fast fashion and major clothing brands are happy to play into this pattern as well, designing new products at faster paces. In 2004, Oakley developed Thump, sunglasses with a built-in digital audio player. One year later, the company created Razrwire, sunglasses with a built-in wireless cell phone headset. This rapid cycle results in people getting rid of perfectly good clothing. However, nowadays, people are donating more, keeping these items out of landfills and contributing to the rise of an industry.