Showing posts with label Dave Kerpen. Show all posts
Showing posts with label Dave Kerpen. Show all posts

Dec 28, 2011

A Special Interview With Dave Kerpen ~ CEO Of Likeable Media

Carol recently had the pleasure of interviewing Dave Kerpen. Dave is the CEO of Likeable Media and best selling author of Likeable Social Media: How to Delight Your Customers, Create an Irresistible Brand, and Be Generally Amazing on Facebook (And Other Social Networks)

Carol:  Dave, please tell us about yourself, your family and how you began your social media journey.

Dave: I am the very proud parent of two girls. Charlotte is 8 an amazing artist, loved and loving. Kate is 4 and so very full of life. Carrie is their incredible mom and my wife and partner in all things. I have always loved connecting with people and have always been very public, so social media was in many ways a perfect fit. Began with blogs and Facebook in 2007 and never looked back. 

Carol:  Who came up with the idea for your wedding? Can you briefly give us some juicy details?

Dave: Carrie and I came up with it together, but it was mostly her. It was a lot of fun - here is a link to one of my favorite media pieces from the wedding - The only juicy details I can think of was getting free stuff we didn't even ask for, like teeth-whitening from Bright Smile.  

Carol: How did you go about putting your wedding together and was there any doubt that it might not work?

Dave: We pitched the Brooklyn Cyclones first, because we needed a promotional partner that would have the inventory to trade. Then we approached contacts we had made through our radio and integrated marketing career. Once we landed, Smirnoff and Entenmann's it was easier to get more partners. Once the NY Times piece hit, that led to other media. A few family members had their doubts, but we never doubted it  would work.

Carol: What inspired you to write Likeable Social Media?