Carol recently had the pleasure of interviewing Dave Kerpen. Dave is the CEO of Likeable Media and best selling author of Likeable Social Media: How to Delight Your Customers, Create an Irresistible Brand, and Be Generally Amazing on Facebook (And Other Social Networks)
Carol: Dave, please tell us about yourself, your family and how you began your social media journey.
Carol: Who came up with the idea for your wedding? Can you briefly give us some juicy details?
Dave: Carrie and I came up with it together, but it was mostly her. It was a lot of fun - here is a link to one of my favorite media pieces from the wedding - http://tinyurl.com/
Carol: How did you go about putting your wedding together and was there any doubt that it might not work?
Carol: What inspired you to write Likeable Social Media?
Carol: What do you think of the new Google+ platform? Where do you see G+ heading in the future?
Carol: Can you share what the publishing process has been like for you?
Carol: Where do you see social media heading in the future?
Carol: What would you say to a business, author or entrepreneur who has yet to take advantage of social media?
Carol: Can you share your #1 tip for attracting new clients?
Carol: As a social media manager/coordinator, I primarily work with authors. Do you have any advice for authors on how to promote their books and themselves through the use of social media?
My advice is to get involved with social media and building your community way before you publish a book.
Carol: I put together Virtual Book Tours for authors. Have you ever participated in a virtual book tour and do you feel they are a good alternative or addition to physical book tours for authors
Carol: I know some publishing houses and literary agents vary in their opinion on the importance of a author platform. Do you feel having an author online platform is a priority for a new author to create before their book becomes available?
Carol: How do you structure your day to be the most productive for you?
Dave: I use my calendar very carefully. 6am-9am is family time. 9am-6pm is work time, with social media built in along the way. 6pm-10pm is family time, then 10pm-2am is catch up time on emails and social media, and writing.
Carol: What's next for Dave Kerpen?
Carol: Thanks Dave for being so personable and approachable to your fans and for taking the time to answer my questions. I really appreciate it.
Dave: My pleasure and here you go:
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#118 in the 2011 Inc 500 Fastest Growing Private Companies in America
Facebook Preferred Developer Consultant
Only 3-time WOMMIE Award Winner (2008, 2009, 2010)