Dec 28, 2011

A Special Interview With Dave Kerpen ~ CEO Of Likeable Media

Carol recently had the pleasure of interviewing Dave Kerpen. Dave is the CEO of Likeable Media and best selling author of Likeable Social Media: How to Delight Your Customers, Create an Irresistible Brand, and Be Generally Amazing on Facebook (And Other Social Networks)

Carol:  Dave, please tell us about yourself, your family and how you began your social media journey.

Dave: I am the very proud parent of two girls. Charlotte is 8 an amazing artist, loved and loving. Kate is 4 and so very full of life. Carrie is their incredible mom and my wife and partner in all things. I have always loved connecting with people and have always been very public, so social media was in many ways a perfect fit. Began with blogs and Facebook in 2007 and never looked back. 

Carol:  Who came up with the idea for your wedding? Can you briefly give us some juicy details?

Dave: Carrie and I came up with it together, but it was mostly her. It was a lot of fun - here is a link to one of my favorite media pieces from the wedding - The only juicy details I can think of was getting free stuff we didn't even ask for, like teeth-whitening from Bright Smile.  

Carol: How did you go about putting your wedding together and was there any doubt that it might not work?

Dave: We pitched the Brooklyn Cyclones first, because we needed a promotional partner that would have the inventory to trade. Then we approached contacts we had made through our radio and integrated marketing career. Once we landed, Smirnoff and Entenmann's it was easier to get more partners. Once the NY Times piece hit, that led to other media. A few family members had their doubts, but we never doubted it  would work.

Carol: What inspired you to write Likeable Social Media?

Dave: I really wanted to help small businesses leverage social media well. We work with a lot of larger companies but I wanted a cheaper way smaller organizations could access our knowledge and best practices to grow their businesses and be more successful with Facebook, Twitter and the social web.  

Carol: What do you think of the new Google+ platform? Where do you see G+ heading in the future?

Dave: I think Google+ is promising. It will take a lot to shift the average consumer from Facebook but Google is off to a good start, and Google+ will surely help their core search product.  

Carol: Can you share what the publishing process has been like for you?

Dave: I learned a lot about publishing :) It had its ups and downs but I feel much more prepared now for my 2nd book.  

Carol: Where do you see social media heading in the future?

Dave: Social media will become increasingly mobile and increasingly part of how we spend our lives and jobs each day.  

Carol: What would you say to a business, author or entrepreneur who has yet to take advantage of social media?

Dave: Get started now! It's never too early or too late.  

Carol: Can you share your #1 tip for attracting new clients?
Create great content and give it away to the right people.  

Carol: As a social media manager/coordinator, I primarily work with authors. Do you have any advice for authors on how to promote their books and themselves through the use of social media?

Dave: Here is a blog post Megan from my team wrote about this:
My advice is to get involved with social media and building your community way before you publish a book.  

Carol: I put together Virtual Book Tours for authors. Have you ever participated in a virtual book tour and do you feel they are a good alternative or addition to physical book tours for authors 

Dave: I haven't participated in a formal virtual book tour so I can't really say, but it's seems a lot more cost-effective than a physical book tour these days! 

Carol: I know some publishing houses and literary agents vary in their opinion on the importance of a author platform. Do you feel having an author online platform is a priority for a new author to create before their book becomes available?

Dave: Yes, the larger the platform, the better. That's the reality.  

Carol: How do you structure your day to be the most productive for you?

Dave: I use my calendar very carefully. 6am-9am is family time. 9am-6pm is work time, with social media built in along the way. 6pm-10pm is family time, then 10pm-2am is catch up time on emails and social media, and writing.  

Carol: What's next for Dave Kerpen?

Dave: I'm writing a 2nd book, tentatively titled Likeable Business: Why Consumers Today Demand More, & How Brands Can Deliver. I'm, hoping to speak more and at larger conferences in 2012. I'm building our business (INC 500 #118 in 2011, hoping to keep growing exponentially) and most important, I'm spending time with my family.  

Carol: Do you ever take a break from social media? 

Dave: No. Seriously, I take an occasional 24 hour or 48 hour break during vacations.  

Carol: Thanks Dave for being so personable and approachable to your fans and for taking the time to answer my questions. I really appreciate it.

Dave:  My pleasure and here you go: 

Interview By: Carol Lawrence

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