Carol recently had the pleasure of interviewing Dave Kerpen. Dave is the CEO of Likeable Media and best selling author of Likeable Social Media: How to Delight Your Customers, Create an Irresistible Brand, and Be Generally Amazing on Facebook (And Other Social Networks)
Carol: Dave, please tell us about yourself, your family and how you began your social media journey.
Dave: I am the very proud parent of two girls. Charlotte is 8 an amazing artist, loved and loving. Kate is 4 and so very full of life. Carrie is their incredible mom and my wife and partner in all things. I have always loved connecting with people and have always been very public, so social media was in many ways a perfect fit. Began with blogs and Facebook in 2007 and never looked back.
Carol: Who came up with the idea for your wedding? Can you briefly give us some juicy details?
Dave: Carrie and I came up with it together, but it was mostly her. It was a lot of fun - here is a link to one of my favorite media pieces from the wedding - http://tinyurl.com/
Carol: How did you go about putting your wedding together and was there any doubt that it might not work?
Dave: We pitched the Brooklyn Cyclones first, because we needed a promotional partner that would have the inventory to trade. Then we approached contacts we had made through our radio and integrated marketing career. Once we landed 1-800-Flowers.com, Smirnoff and Entenmann's it was easier to get more partners. Once the NY Times piece hit, that led to other media. A few family members had their doubts, but we never doubted it would work.
Carol: What inspired you to write Likeable Social Media?